Chap Stick Marketing

CHAP STICK MARKETING

There’s nothing wrong with a little positive influence to get the creative gears going. We learn a lot by seeing others practice something and succeed at it. This method can open up an opportunity that you may not have known existed prior to seeing someone else practice it. However, what we want to stay away from is doing the same thing reactively vs. with a purpose.
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A LEADER WITH MEANING

We’re all working every day, earning a living to take care of our basic needs. But what happens when you exchange your time for something that is bigger? What about being part of an organization that thinks big with their employees in mind, being part of something bigger than ourselves and making a positive contribution in the community, the country or the world? That my friend, is being powered by purpose.
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SCARED SHITLESS

I recently had the opportunity to take a road trip to Rhode Island to speak at Johnson & Wales University in Providence. Angelica from 80 Content and I hopped in a car, drove to RI, I spoke and we drove home all in 36 hours! It was a whirlwind but what an incredible experience! I learned a few things along the way that has given me fuel to continue my speaking path...
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WHEN TO CREATE A CAMPAIGN

Campaigns can consist of various mediums and are not one size fits all. Consider who your target audience is. Where do those folks get their news? Are they more likely to be on social media vs. reading the newspaper? Do they appreciate getting printed mail vs. an email? Here are just a few ways to get your message out...
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BRAND YOUR GUTSY

You’ve got a logo, a color scheme, business cards and some brochures. Your brand is on the web and on social media. These are all great things! But there’s one area that often gets looked over and it may be one of the most important. Your office.
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branding your space blog graphic

BRANDING YOUR SPACE

You’ve got a logo, a color scheme, business cards and some brochures. Your brand is on the web and on social media. These are all great things! But there’s one area that often gets looked over and it may be one of the most important. Your office.
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branding ROI

BRANDING ROI

“What is my return on investing in branding?” is a common question we are asked. Developing a visual brand, logo, print materials, signs, website and social media, is often a commitment and investment. But how do we track if the money that our clients spend is actually helping them grow?
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OUT WITH THE OLD. IN WITH THE NEW.

Somehow in a flash we’ve made it all the way to the end of another year. There’s something about approaching the last few weeks of a year that get our thinking caps going about our business. We reflect on the past year and start getting pumped up about the next. This is also a perfect time to think about your marketing – what worked and what didn’t and how you can expand upon it next year.
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When Opportunity Wears a Mask

WHEN OPPORTUNITY WEARS A MASK

We’re in the month where costumes and masks are the norm. Kids are transforming into their favorite superheroes weird clowns are popping up in all the wrong places and for a day or two of the year, it’s ok to be Chewbacca or a sexy Disney character. This got me thinking about how opportunity sometimes wears a mask, pretending to be one thing but when you take the mask off, is another.
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What it's really like

WHAT IT’S REALLY LIKE TO WORK WITH SIX WOMEN

This blog is not a “girls rule and boys drool” kind of post. In the year 2016, I’m surprised that we’re still talking about which gender is better at their job and what stereotypical position they should hold. This blog is about being a human, because when we boil it down, that’s exactly what we all are.
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