Chap stick is such a glorious item. It solves such a minute problem in such a big way. It brings back moisture, sometimes color and who doesn’t have their favorite go-to brand? I can go for days and not think about it, but the second someone whips out their chap stick and puts it on, my brain says, “Oh crap! I must have chapped lips, too!” So what do I do? I pull out my chap stick and take care of that nonsense. Did I really need it? Probably not. But I sure do feel better about myself. This got me thinking about branding and marketing…

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Flip or Flop

FLIP OR FLOP: 3 KEYS TO A SUCCESSFUL RELATIONSHIP

Before we dig in, this isn’t about the home-flipping, Californian TV personalities, Christina and Tarek from HGTV, but rather a conversation about things we’ve learned throughout many creative endeavors. Have you ever been in the midst of a project that was steadily losing its luster? There are reoccurring hiccups, revisions or reworks and bumps in the road? If you find yourself in this scenario, it may be a sign to take a step back and look with a fresh perspective as to why the process is, well, flopping.

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Leader with Meaning

A LEADER WITH MEANING

Every year for the past 4 years, the Worx team has attended Leadercast, a global one-day leadership event that is broadcasted in satellite locations around the world. This year’s focus was “Powered by Purpose.” Leadercast says that “Purpose is what defines us, drives us and empowers us.” They challenged us to think about what it looks like to be part of a team that understands the meaning and the metrics as well as how we feel when why you do what you do matters as much as what we do.

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SCARED SHITLESS

Speaking was never something that was on my radar. In fact, the thought of speaking used to be something that made my knees and my voice shake. I can remember the first time I had to give a professional talk. I was at a networking group called BNI, and every week we had to stand in front of 12-15 professionals and talk about our business. The first time I stood up I thought I was going to pass out. My heart raced, I forgot who I was and it felt like the room was 100 degrees. I was scared shitless. Fast forward nearly ten years and the experience is a little different…

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MY PREACHER READS MY SOCIAL MEDIA POSTS

What you put online can haunt or help you. Several things to think before you post: Is it true? Is it kind? Will it help? Will it hurt? Or will it haunt me? Post for the generation you want to impact. Post knowing that sometimes things have consequences… and rewards.

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