Flip or Flop

FLIP OR FLOP : 3 KEYS TO A SUCCESSFUL RELATIONSHIP

Before we dig in, this isn’t about the home-flipping, Californian TV personalities, Christina and Tarek from HGTV, but rather a conversation about things we’ve learned throughout many creative endeavors. Have you ever been in the midst of a project that was steadily losing its luster? There are reoccurring hiccups, revisions or reworks and bumps in the road? If you find yourself in this scenario, it may be a sign to take a step back and look with a fresh perspective as to why the process is, well, flopping.
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MY PREACHER READS MY SOCIAL MEDIA POSTS

While social media at its core is to encourage those who live in the cyberspace to cohabitate amongst other people, it’s also a way for everyone to say anything they want to. To express their opinion no matter how senseless or profound.
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Changes

CH, CH, CH, CHANGES

It may not seem like much of a transition when moving your business from one space to the next, but a lot of planning and strategy is necessary...
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branding your space blog graphic

BRANDING YOUR SPACE

You’ve got a logo, a color scheme, business cards and some brochures. Your brand is on the web and on social media. These are all great things! But there’s one area that often gets looked over and it may be one of the most important. Your office.
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BRAND YOUR GUTSY

You’ve got a logo, a color scheme, business cards and some brochures. Your brand is on the web and on social media. These are all great things! But there’s one area that often gets looked over and it may be one of the most important. Your office.
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branding ROI

BRANDING ROI

“What is my return on investing in branding?” is a common question we are asked. Developing a visual brand, logo, print materials, signs, website and social media, is often a commitment and investment. But how do we track if the money that our clients spend is actually helping them grow?
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less is more square image

LESS IS MORE.

You don’t need a lot where little would do. Lately I have been on a Konmari kick at home. For those of you who aren’t familiar – Konmari refers to the method of international organizational sensation Marie Kondo, author of the book “The Life-Changing Magic of Tidying Up.” Category by category, she advises clients to go through their possessions, gathering and piling them all in one space, then physically touching each one and asking the question, “Does this spark joy?” The entire experience is life-changing because it forces you to take a step back and be honest with yourself about what is really there. If you are in denial about how many clothes you actually own – you may be in for a surprise.
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OUT WITH THE OLD. IN WITH THE NEW.

Somehow in a flash we’ve made it all the way to the end of another year. There’s something about approaching the last few weeks of a year that get our thinking caps going about our business. We reflect on the past year and start getting pumped up about the next. This is also a perfect time to think about your marketing – what worked and what didn’t and how you can expand upon it next year.
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Best Part of the Day

THE BEST PART OF THE DAY

It sounds cliché, but having a positive attitude goes really far in creating genuine happiness. Clichés are cliché because there is a grain of truth to all of them. Recently a few of the Worx girls attended an event with Julie Gaver, who had some sage advice about depending on yourself for happiness.
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Growing Through Growth

GROWING THROUGH GROWTH

You’ve put in the sweat equity, made all the right moves and are starting to see the fruit of your labor. Congratulations! As a business owner, it’s a very rewarding feeling when you can step outside of your creation and physically see the success path you’ve created. An even better feeling? Stepping away completely and coming back to a well-oiled machine because your team is so in sync. It’s a beautiful thing to experience the train still moving full steam ahead, even if you’re not in the conductor’s seat.
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