Have you outgrown your brand

HAVE YOU OUTGROWN YOUR BRAND?

If your marketing materials and message no longer feel like “you” it may be time for a brand evolution. Here are a few key reasons that it may be time to upgrade your stuff...
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How to get people excited about your brand

GET PEOPLE EXCITED ABOUT YOUR BRAND!

A great idea begins as a mental picture of what could be. It could be a unique approach to how you provide a service or a product that is the next big thing. To move your vision forward, you will need to connect with an audience, get them on board, and turn them into raving fans that buy from you again and again. I will let you in on a not-so-secret secret...
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Chap Stick Marketing

CHAP STICK MARKETING

There’s nothing wrong with a little positive influence to get the creative gears going. We learn a lot by seeing others practice something and succeed at it. This method can open up an opportunity that you may not have known existed prior to seeing someone else practice it. However, what we want to stay away from is doing the same thing reactively vs. with a purpose.
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Flip or Flop

FLIP OR FLOP : 3 KEYS TO A SUCCESSFUL RELATIONSHIP

Before we dig in, this isn’t about the home-flipping, Californian TV personalities, Christina and Tarek from HGTV, but rather a conversation about things we’ve learned throughout many creative endeavors. Have you ever been in the midst of a project that was steadily losing its luster? There are reoccurring hiccups, revisions or reworks and bumps in the road? If you find yourself in this scenario, it may be a sign to take a step back and look with a fresh perspective as to why the process is, well, flopping.
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Changes

CH, CH, CH, CHANGES

It may not seem like much of a transition when moving your business from one space to the next, but a lot of planning and strategy is necessary...
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WHEN TO CREATE A CAMPAIGN

Campaigns can consist of various mediums and are not one size fits all. Consider who your target audience is. Where do those folks get their news? Are they more likely to be on social media vs. reading the newspaper? Do they appreciate getting printed mail vs. an email? Here are just a few ways to get your message out...
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four reasons your website will take longer

FOUR REASONS YOUR WEBSITE WILL TAKE LONGER

Websites are always a learning experience. There will always be changing technology, new techniques, different personalities and scenarios. Every situation is unique and every person has individual needs. Still, there are a few universal reasons a website project may take longer:
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branding your space blog graphic

BRANDING YOUR SPACE

You’ve got a logo, a color scheme, business cards and some brochures. Your brand is on the web and on social media. These are all great things! But there’s one area that often gets looked over and it may be one of the most important. Your office.
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BRAND YOUR GUTSY

You’ve got a logo, a color scheme, business cards and some brochures. Your brand is on the web and on social media. These are all great things! But there’s one area that often gets looked over and it may be one of the most important. Your office.
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branding ROI

BRANDING ROI

“What is my return on investing in branding?” is a common question we are asked. Developing a visual brand, logo, print materials, signs, website and social media, is often a commitment and investment. But how do we track if the money that our clients spend is actually helping them grow?
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