Chap Stick Marketing

CHAP STICK MARKETING

There’s nothing wrong with a little positive influence to get the creative gears going. We learn a lot by seeing others practice something and succeed at it. This method can open up an opportunity that you may not have known existed prior to seeing someone else practice it. However, what we want to stay away from is doing the same thing reactively vs. with a purpose.
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Flip or Flop

FLIP OR FLOP : 3 KEYS TO A SUCCESSFUL RELATIONSHIP

Before we dig in, this isn’t about the home-flipping, Californian TV personalities, Christina and Tarek from HGTV, but rather a conversation about things we’ve learned throughout many creative endeavors. Have you ever been in the midst of a project that was steadily losing its luster? There are reoccurring hiccups, revisions or reworks and bumps in the road? If you find yourself in this scenario, it may be a sign to take a step back and look with a fresh perspective as to why the process is, well, flopping.
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SCARED SHITLESS

I recently had the opportunity to take a road trip to Rhode Island to speak at Johnson & Wales University in Providence. Angelica from 80 Content and I hopped in a car, drove to RI, I spoke and we drove home all in 36 hours! It was a whirlwind but what an incredible experience! I learned a few things along the way that has given me fuel to continue my speaking path...
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MY PREACHER READS MY SOCIAL MEDIA POSTS

While social media at its core is to encourage those who live in the cyberspace to cohabitate amongst other people, it’s also a way for everyone to say anything they want to. To express their opinion no matter how senseless or profound.
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Changes

CH, CH, CH, CHANGES

It may not seem like much of a transition when moving your business from one space to the next, but a lot of planning and strategy is necessary...
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If you got it, blog it

IF YOU GOT IT, BLOG IT

Blogging may seem like a tedious task or a “bells and whistles” kind of project that you always promise to get around to eventually. But the fact of the matter is that there is an incredible amount of untapped potential and it’s an easily accessible way to grow your online presence.
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WHEN TO CREATE A CAMPAIGN

Campaigns can consist of various mediums and are not one size fits all. Consider who your target audience is. Where do those folks get their news? Are they more likely to be on social media vs. reading the newspaper? Do they appreciate getting printed mail vs. an email? Here are just a few ways to get your message out...
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BRAND YOUR GUTSY

You’ve got a logo, a color scheme, business cards and some brochures. Your brand is on the web and on social media. These are all great things! But there’s one area that often gets looked over and it may be one of the most important. Your office.
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branding ROI

BRANDING ROI

“What is my return on investing in branding?” is a common question we are asked. Developing a visual brand, logo, print materials, signs, website and social media, is often a commitment and investment. But how do we track if the money that our clients spend is actually helping them grow?
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less is more square image

LESS IS MORE.

You don’t need a lot where little would do. Lately I have been on a Konmari kick at home. For those of you who aren’t familiar – Konmari refers to the method of international organizational sensation Marie Kondo, author of the book “The Life-Changing Magic of Tidying Up.” Category by category, she advises clients to go through their possessions, gathering and piling them all in one space, then physically touching each one and asking the question, “Does this spark joy?” The entire experience is life-changing because it forces you to take a step back and be honest with yourself about what is really there. If you are in denial about how many clothes you actually own – you may be in for a surprise.
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