STRATEGY IS OUR FOCUS. TECHNOLOGY IS OUR TRADE.
Looking for new creative direction, Innovative came to us when they were unable to handle all their marketing internally. As their Brand Partners, we collaborate with them on a regular basis with an objective to cultivate a brand that resonates with diverse consumers through an approachable IT tone. This character is represented in their two physical locations, website, social media, print materials, service vehicles and trade shows. Whereas Innovative’s goal is enabling client’s to focus on what they do best so they can handle the rest, our goal is to enable Innovative to do the same via our brand marketing.
“As a business owner, you constantly hear about how important it is to connect with consumers using a solid branding and marketing strategy. I fully believe in that concept. Over the last several years I have realized that a strong brand is much bigger than attracting customers and growing your business. Our company culture and values are a living, breathing extension of our brand. The accidental, but wonderful result has been surprising. We now know that is every bit as important to attract high quality talent to our company, as it is to attract the ideal client – and our strategies are achieving both. The high-touch and personal relationship we share with Worx allows us to maintain our strong brand while inventing new and exciting ways to fuel our continued growth.”
President, Innovative, Inc.