GET PEOPLE EXCITED ABOUT YOUR BRAND!
A great idea begins as a mental picture of what could be. It could be a unique approach to how you provide a service or a product that is the next big thing. To move your vision forward, you will need to connect with an audience, get them on board, and turn them into raving fans that buy from you again and again. I will let you in on a not-so-secret secret… Clarity is the key to gaining a loyal fan base.
State it simply.
If your product or service is a complex solution or intangible concept, you have to find a way to break it down in terms everyone can understand and relate to. Whether it is a website or a business card, people should know what you do, why they need it, and how to get it, all in a few seconds.
Paint a picture with a story about how you are there to solve a problem for someone. Define what the problem is, offer a solution and show them why it will work.
Repeat it everywhere.
Just because you shared a graphic on Facebook once doesn’t mean your entire core audience had a chance to see it. Campaigns are a great way to take a core message and communicate it using multiple channels. You can reach people using everything from billboards, direct mail, and vehicle graphics to using email campaigns, social media, sponsored posts, banner ads, etc. to reach a more targeted market segment.
What will people get out of working with you or using your product versus someone else? Is there something extra you can throw in to show gratitude? A coupon for a future purchase, a handwritten thank you note, or a small freebie can go a long way in making a lasting impression.
Engaging with customers using some of these examples can help to build trust, lasting relationships, and loyalty to your brand.
Music can do a lot of things; it can lift you up, inspire you, and even make you bust a move at your desk. When designing, sometimes music is the only thing that can help get you through a demanding project.
We agree to do a lot of things, even when we know we shouldn’t. We overwork ourselves to please other people. And while going the extra mile to lend someone a hand or make a difference has a positive ripple effect, they should be reserved for the things that matter most, not your daily decisions.
Your look is part of your personal and business brand. I love to embrace authenticity, through look, personality and talent to get shit done and I encourage my team to do the same. We attract what we put out and if you want real, authentic relationships then it starts from within.
While we’re gearing up to host our very first Leadercast conference here at Worx, I write this blog with takeaways that I gathered from some of our previous seminars. Leadercast is an organization and event in the pursuit of creating “leaders worth following.”