GET YOUR MESSAGE STRAIGHT
In any networking event, chance meeting, or business setting, the question “What do you do?” will inevitably come up. Most people have heard of an elevator pitch. Using it to connect with someone in a way that is simple and effective is where many people get stuck. Many entrepreneurs we meet struggle when they talk about their business.
Regardless of industry, marketing has changed. Customers don’t care about the company story; they care about their own. With any good story, there is a main character. They encounter some kind of problem, meet someone to guide them along the way that has a plan, they take action and the problem is solved. The character is the hero that wins the day!
Think of how many sales your company could be missing out on because customers can’t figure out what your offer is within a few seconds. The same formula can be applied to marketing to clarify your message. The less you say, the more impact your words will have. The most successful brands make their customers the hero of the story and serve as a guide for helping them win the day.
So, what’s your message? Can your entire team say it easily? Is it simple, relevant and repeatable? Even if your company has a variety of products, many divisions, 500 people, etc. there is a core purpose somewhere. Think about an insurance company. Are they selling policies or peace of mind? Or a technology company. Are they selling IT services or a guarantee that your systems will continue to run smoothly so you can be productive?
Here is example of our elevator pitch:
Many entrepreneurs we meet struggle when they talk about their business. We work with them to clarify their message and communicate it visually through branding. As a result, they have a tangible brand they can use to show people what they are all about.
By thinking bigger, the story formula can be used to simplify your elevator pitch, your print materials, your website, and the list goes on.
Next time you’re working on a challenging project and need something to get you through, try creating your ultimate work playlist.
We agree to do a lot of things, even when we know we shouldn’t. We overwork ourselves to please other people. And while going the extra mile to lend someone a hand or make a difference has a positive ripple effect, they should be reserved for the things that matter most, not your daily decisions.
Your look is part of your personal and business brand. I love to embrace authenticity, through look, personality and talent to get shit done and I encourage my team to do the same. We attract what we put out and if you want real, authentic relationships then it starts from within.
While we’re gearing up to host our very first Leadercast conference here at Worx, I write this blog with takeaways that I gathered from some of our previous seminars. Leadercast is an organization and event in the pursuit of creating “leaders worth following.”