LET’S TALK ABOUT

Branding, culture, and entrepreneurship

LET’S TALK ABOUT

Branding, culture, and entrepreneurship

BRANDING   |   CULTURE   |   ENTREPRENEURSHIP

IF WE KNEW THEN…

Making wine isn’t a quick process. There isn’t a winery that has been an overnight success because it takes years to see a return on the product.

IT’S OK TO CHANGE

Making wine isn’t a quick process. There isn’t a winery that has been an overnight success because it takes years to see a return on the product.

KNOW YOUR DOUGH

Making wine isn’t a quick process. There isn’t a winery that has been an overnight success because it takes years to see a return on the product.

FRUITS OF YOUR FUTURE SELF

Making wine isn’t a quick process. There isn’t a winery that has been an overnight success because it takes years to see a return on the product.

BY LIGHTENING THE LOAD

A website isn’t the only tool you have to get people interested in your brand, but it is a big part of it.

BRAND INVESTMENT

A company’s brand is their fingerprint. The logo is just the tip of the iceberg, what’s beyond that?

LEAD YOURSELF

Check out these tips from Leadercast 2018 maybe one, or all will speak to you on some level.

LEADERCAST FAQ

What is Leadercast? Who is it for? Why should I attend? Get your questioned answered here!

5 INSTAGRAM ESSENTIALS

Here’s a crash course on the essentials needed to create an authentic presence on Instagram.

HIRING TO BUILD A TEAM

We have a hiring process that has taken years to get down to a science. I’m happy to share…

GET FED UP.

Everything you’re not dealing with is taking energy away from the things that matter.

DONE IS BETTER THAN PERFECT

We beat ourselves up in the effort to make things perfect and in the long-run, end up doing nothing.

NEW YEAR ENERGY ALL YEAR

I love the energy that comes with the new year. Old ideas that got pushed to the side come to the forefront.

A LEADER WORTH FOLLOWING

Leadership is a lifestyle, not a title. There are countless ways to show leadership in your own life, today.

YOUR BUSINESS AS A PERSON

You’re not wearing the same clothes you wore in middle school and your business shouldn’t be either.

GET YOUR MESSAGE STRAIGHT

Do you have an elevator pitch? What’s your message? Can your entire team say it easily? Is it simple, relevant and repeatable?

IF IT’S NOT A HELL YES…

You don’t have to do things to please other people. Invest your time in the things that matter most to you.

ULTIMATE WORK PLAYLIST

Next time you’re working on a challenging project, try creating your ultimate work playlist.

YOUR LOOK, YOUR BRAND.

You can be the same person from 9-5 as you are from 5-9 by knowing your personal brand scale.

YOUR GOLDEN BUZZER

By peeling back the layers and exposing your “why” you allow people to create a deeper connection with you.

THE FUTURE OF WEB DESIGN

It is the end of web design as we know it, with things shifting web design to EXPERIENCE design.

FIRST DAY JITTERS

Having just graduated in May, I’m not exaggerating when I say it was the scariest time of my life.

OUTGROWN YOUR BRAND?

If your marketing materials and message no longer feel like “you” it may be time for a brand evolution.

DELEGATION

The idea of delegation sounds miraculous. Something needs to be done and there are people to do it.

GET PEOPLE EXCITED!

To move your vision forward, you will need to connect with an audience and turn them into raving fans.

CHAP STICK MARKETING

There’s nothing wrong with a little positive influence to get the creative gears going.

A LEADER WITH MEANING

Every time we invest in events like Leadercast, our team levels up.

FLIP OR FLOP

Have you ever been in the midst of a project that was steadily losing its luster? Remember these 3 keys.

SCARED SHITLESS

The best way to overcome a fear is to lean into it. Fall down. Mess up. Whatever you do, just do it.

MY PREACHER READS MY SOCIAL MEDIA POSTS

What you put online can haunt or help you.

CH, CH, CH, CHANGES

Here are a few tips to consider during a location transition.

IF YOU GOT IT, BLOG IT

There may be over 160 million voices in the blogosphere, but we still haven’t heard yours.

WHEN TO CREATE A CAMPAIGN

There’s a balance in keeping people’s attention and keeping the message fresh.

FOUR REASONS YOUR WEBSITE WILL TAKE LONGER

Web sites are always a learning experience.

7 DEADLY CREATIVE SINS

A creative sin isn’t just using comic sans; it’s all of the below (and more, I’m sure).

BRANDING YOUR SPACE

Branding your space, your office and vehicles, is a way for you to extend your brand to your team and clients.

BRAND YOUR GUTSY

Branding your Gutsy is a deep and powerful message. It goes beyond the creation of a logo or a website.

BRANDING ROI

“What is my return on investing in branding?” is a common question we are asked.

LESS IS MORE.

You don’t need a lot where a little would do. When it comes to your brand, less is more.

OUT WITH THE OLD. IN WITH THE NEW.

This is a perfect time to think about your 2017 marketing.

6 TOP DESIGN TRENDS OF 2016

Top design trends that you should ask your designer about during your next meeting.

WHEN OPPORTUNITY WEARS A MASK

Not every opportunity is ideal for who you are, what you do and what your company stands for.

PASSION IS MORE THAN PILLOW TALK

What wakes people up, ironically, is a dream. What propels them is their passion.

WHAT IT’S REALLY LIKE TO WORK WITH SIX WOMEN

When I started Worx 9 years ago, it wasn’t a goal of mine to have an all-woman team, but as time has evolved, that’s who we are and I’m damn proud of that.

THIS IS AMAZING (THIS IS CRAP).

When developing a brand, whether it is the concept, the look and feel or the logo, there is a typical creative process everyone seems to go through.

BRANDING + MARKETING: YOU’RE NO LONGER ALONE

Many of the businesses that come to us started their brand with this same scenario. As your business evolves, so do you and the visual presence you give your company should too. Here are some signs that it may be time to give your branding and marketing a little extra love by bringing on a team…

LANDING THE JOB YOU WANT

Being the most recent graduate and designer at Worx, the month of May is all too familiar. From one recent creative nomad to another, good luck and keep hustling.

FOUR STORIES DOWN

How can you dig deeper into your business? How can you lay a more solid foundation for yourself and your team? Opportunities can only stand tall on top of the solid foundation you have built. Work together. Communicate. Visualize both with yourself and as a team. If you feel like you’re digging in the trenches, good.

JUST WHEN I THINK I CAN’T DO IT ANYMORE, I DO IT AGAIN.

I’ve accepted that when the going gets tough, were usually on the verge of something incredible. It’s usually the universes way of asking, “Are you ready to grow, and how dedicated are you to doing it?” Coming out on the other side of whatever challenge you’re facing is the most incredible feeling as an entrepreneur. Not only did you get through it, but you proved to yourself that you’re resilient.

THE BEST PART OF THE DAY

Sometimes life can be unpredictable and it feels like the world is against you. It is ok to ask for help. You don’t always have to be strong. Other people can seem like they have it all together when you don’t even know how to adult. All of these feelings are valid. Julie’s advice: Try to find something funny about what stresses you out the most. When things go wrong – reflect on it and think about what you’ve learned.

FACE TATTOOS ARE NEVER A GOOD IDEA

What exactly is the face of your business? Often the first impression of your brand’s face is your logo. However, sometimes the first thing an individual may actually notice is an overt campaign. Van wrap. Uniforms. Packaging. A commercial. Your tagline. The more you interact with your audience, the more chances you have of getting in their face and making your brand’s face a remarkable identifying tool.

GROWING THROUGH GROWTH

When you’re going through a growth spirt, be the visionary that leads the team but also the person who rolls up their sleeves and gets in the trenches with everyone. And most importantly, make the decisions that positively affect the team and your clients in the fastest and most efficient way.

PRINT IS ALIVE

Print stands out from all the pixels, and both baby boomers and millennials alike can appreciate the craft. There are many reasons to fuse print into your company’s marketing and here’s why…

DEFINING YOUR CORE BUCKETS

Oftentimes when companies market themselves or choose what type of content they want to put on social media, their website or in ads, they’re overwhelmed by what they want to say. Do we talk about services? Do we talk about trends in the industry? Should we or should we not share that company picnic photo? The amount of information that passes through our business doors every day is incredible. But what is right to promote?

FIVE THINGS INTROVERTS ARE NOT

I was sitting at Starbucks. Staring out the window. Listening to some non-descript artist. Out of the corner of my eye, an elderly gentleman played musical chairs. Two tables over. One table over. Standing beside me, slightly bowed over, hand extended toward mine and asking about my heritage.

It was a common question, but his was an uncommon reaction that started a great dialogue.

BALANCE: THE HUMAN RUBIK’S CUBE.

Make a good honest effort to do good. Make sure you’re eating food and drinking water. Go to bed at a reasonable time. Be present when you’re with someone (put that phone away). The sooner you’re able to accept that you are only one human, the sooner you’ll find peace and happiness. Presence is the best balance you can give yourself and anyone around you.

ONE WORD. FOCUS.

If some professionals (like tattoo artists or doctors) aren’t able to multitask, why do we ask ourselves to every day? Just in writing this blog, I’ve had about six opportunities to stop. The ding, the random memory, the feeling that I need to do 100 things at once. We’re putting our foot down and saying no more. We’ve adopted a word of the year at Worx, and it’s FOCUS.

BIG FISH

With over 400 million users to date, LinkedIn is the largest professional network on the internet and is surely a handy tool to promote your skills and business online, but in such a large pond how do you stand out? Who are you? Let’s explore some simple steps that you can take today to become a big fish.

WHACK-A-MOLE, THE FIRE EDITION

How many times have you gone into work, focused on a specific goal and before you know it, the end of the day has come and you haven’t even looked at that goal? Sally needed this. Joe needed that. The phone rang and turned into a 40-minute call. Lunch went long. An emergency request comes in. It’s like playing a game of whack-a-mole while they’re on fire.

JUST SAY THANK YOU.

Everyone likes to be admired, but some of us have trouble accepting a compliment gracefully. Many of us have been guilty of this. Downplaying or rebuffing the compliment can backfire. Denial, deflection, and self-insults can be insulting to the person that gave you kudos. They could see you as socially awkward, ungrateful or insecure. Not only will you offend the person, but you are downplaying your abilities and your worth.

WHAT TO EXPECT WHEN COLLABORATING WITH A COPYWRITER.

If you’re reading this, Welcome to Worx Graphic Design! If you received this via email, we set it up for you to read this from start to finish (but then again we’ve probably already kicked off the kickoff meeting – see the third bullet point). If you found us online, you have excellent taste in 1) Copywriters, 2) Branding Teams.

THE BUTCHER BABE

Whatever it is, if it doesn’t align with your personal brand, it doesn’t have to be part of you or your part of it. A personal brand is no different than a company brand. It has to be consistent, remaining cohesive wherever you go.

OTHER SIDE OF THE MIC

I often get hung up on how things are not going fast enough or what the next goal is. But when I take the time to reflect, I realize just how quickly those goals have come to life. It’s kind of like being a parent. Your child grows up right in front of you, and it’s not until you flip back through the photo album to realize just how much they’ve grown.

THE ART OF SMALL TALK

Humans can be incredibly interesting. Conventions, expos, wedding receptions, award shows, waiting to catch a flight and even daily life situations are all opportunities to practice the art of small talk.

BRANDING ABROAD

Whether we visit your hometown or your home turf whenever we cross borders between our brand and yours, we take the time to learn what makes you tick. Branding abroad – no matter how many miles separate our company and yours – means respecting your customs.

THE MAROON SUIT

Anytime you feel a disconnect with your business it’s an opportunity to dig deeper and get in touch with who you really are and how you want people to experience your brand. The beautiful thing about being in business for yourself if you do not have to follow the “business rules.”

YOU WILL NEVER BE READY

Have you ever been afraid of being a fraud, so you hold back just a little bit? You say nothing because you aren’t sure, or you wait to share your idea with a group until you think it is safe. I am no expert, but I feel like everyone has been in this mindset at least once.

EMPIRE STATE OF MIND

Success isn’t something you simply fall into, success comes with patience, dedication, and consistency. Ultimately, however, we are directly responsible for what happens in our lives. There are ways which we can be proactive, starting with our changing perspective. Successful people go against the grain and often combat pessimism with optimism and instead of embracing excuses, embrace solutions. The trick is to take action.

EVOLUTION OF A BRAND

The first time someone comes to your website sees your business card or interacts with you is an opportunity to share who you are, what you do and how it makes a difference. Are those materials positively representing you in a way that makes you feel strong and proud of your business? Do you shy away from sending people to your website? Are you avoiding getting the next run of your business cards printed because they’re outdated?

BAE BRANDING

It takes much hard work to make a brand approachable and keep it alive. While it may seem beautiful, there’s much work that needs to happen in the background. To ensure you can see, hear, read and experience the same in every encounter, we have to check through Before Anyone Else, or in this case, Before Anything Else immune system nourishment.

DON’T BEAT YOURSELF UP

Your progress timeframe may be different than the people you admire or follow. Everyone has had his or her own struggles or setbacks. They may just be a different part of the journey than you are. The progress you make, whether one step or a huge leap, is important and valuable to your success. One day you’ll crack open the figurative business photo album and say, wow, look at how far I’ve come!

YOU DON’T HAVE TO BE COOL ALL OF THE TIME

Most entrepreneurs aren’t in it for the dollars. If you are willing to take a risk, have a good reason why. Find that one thing that excites you and turn any discomfort into motivation to keep your dream in motion. Doing so leaves you open to the critics, open to the risks, and open to self-doubt. That’s OK.

THE FORMULA TO COMPANY CULTURE

Company culture is the direct influence on how smoothly the ship is sailing. Effects derived from poor company culture are often missed deadlines, negative employee body language, tension, lack of ambition and static routine. If a company is not happy, it will reflect in many aspects of the workplace, unfortunately, and most crucially the clients. Your company culture IS your brand.

CONTACT US

PHONE

240.347.4833
Toll free 877.850.WORX

ADDRESS

22 N. Mulberry Street, Suite 311
Hagerstown, MD 21740