By Amber Buhrman | August 24, 2017
Back in 2007, when we started designing for clients, websites were not a service we provided. As more and more people asked about them we came around and adapted Worx to fit consumer needs. Ten years in, we are seeing tools like Squarespace and Wix that make it easy to set up a decent looking website. It is easy to understand why many businesses start here.
With seemingly endless options for themes, automated design innovations (responsiveness, parallax scrolling, etc.), and the introduction of web design by artificial intelligence services like The Grid, it is the end of web design as we know it. The shift is moving web design to EXPERIENCE design.
Websites are still part of the user experience, but they are part of something much bigger. Apps, social media, search engine optimization, how customers are served online, and their experience with you in person are all ways people are interacting with your brand. Everything is connected – and there needs to be a strategy for how all of these touch-points are designed, planned, and managed.
Fonts, stock images, graphic elements, and illustrations are all tools in our design and branding arsenal. Existing web themes are another tool we can add to give us a huge head start in making your website anything you want it to be. With less time focused on figuring out the logistics of building a website from scratch – you have more opportunity for us to design for the user experience and focus on telling the story of your brand.
However, this isn’t an option for everyone. What works for one business may not be the solution for another. That’s why we offer a few options for businesses based on what they need:
Single Page Sites
If a business is just starting out, they may not have been around long enough to generate content to fill up a full website. They need that time to figure who they are, what they want to do, and how they are going to do it. Nonetheless, they need some kind of presence online, so for this we recommend setting up a single-page website. This can be as simple as a splash page to identify your business and give contact info, or it can be a one-pager with that and a little more detail. Either way, you want this to be scalable, meaning that when your business grows and evolves, your website can too.
If a business is still learning the ropes, doesn’t need a lot of bells and whistles, or just wants to keep things simple, a themed option may be a good fit. Using a pre-built theme, we still create a custom layout and design, but the development and functions are already in place. Pros of this option are that we can get a website up more quickly and at a lower cost. Cons could be that we have some limitations with functions and features (although there are many already included!).
For larger businesses, ones that have complex product offerings, or ones that need something specific or specialized, we recommend a custom website. With this investment comes full access to our development team and the capability for custom-designed features and functions.
Things may always be evolving when it comes to your brand online, but we can be sure that it is going to lead to better options for websites, better usability, and better brand experiences for users.