By Amber Buhrman  |  June 29, 2017


A great idea begins with a mental picture of what could be. It could be a unique approach to how you provide a service or a product that is the next big thing. To move your vision forward, you will need to connect with an audience, get them on board, and turn them into raving fans that buy from you again and again. I will let you in on a not-so-secret secret… Clarity is the key to gaining a loyal fan base.

State it simply.

If your product or service is a complex solution or intangible concept, you have to find a way to break it down in terms everyone can understand and relate to. Whether it is a website or a business card, people should know what you do, why they need it, and how to get it, all in a few seconds.

Convince them.

Paint a picture with a story about how you are there to solve a problem for someone. Define what the problem is, offer a solution and show them why it will work.

Repeat it everywhere.

Just because you shared a graphic on Facebook once doesn’t mean your entire core audience had a chance to see it. Campaigns are a great way to take a core message and communicate it using multiple channels. You can reach people using everything from billboards, direct mail, and vehicle graphics to using email campaigns, social media, sponsored posts, banner ads, etc. to reach a more targeted market segment.

Reward them.

What will people get out of working with you or using your product versus someone else? Is there something extra you can throw in to show gratitude? A coupon for a future purchase, a handwritten thank you note, or a small freebie can go a long way in making a lasting impression.

Engaging with customers using some of these examples can help to build trust, lasting relationships, and loyalty to your brand.