FRUITS OF YOUR FUTURE SELF

Making wine isn’t a quick process. There isn’t a winery that has been an overnight success because it takes years to see a return on the product.

BY LIGHTENING THE LOAD

A website isn’t the only tool you have to get people interested in your brand, but it is a big part of it.

BRAND INVESTMENT

A company’s brand is their fingerprint. The logo is just the tip of the iceberg, what’s beyond that?

5 INSTAGRAM ESSENTIALS

Here’s a crash course on the essentials needed to create an authentic presence on Instagram.

YOUR BUSINESS AS A PERSON

You’re not wearing the same clothes you wore in middle school and your business shouldn’t be either.

YOUR LOOK, YOUR BRAND.

You can be the same person from 9-5 as you are from 5-9 by knowing your personal brand scale.

YOUR GOLDEN BUZZER

By peeling back the layers and exposing your “why” you allow people to create a deeper connection with you.

THE FUTURE OF WEB DESIGN

It is the end of web design as we know it, with things shifting web design to EXPERIENCE design.

OUTGROWN YOUR BRAND?

If your marketing materials and message no longer feel like “you” it may be time for a brand evolution.

GET PEOPLE EXCITED!

To move your vision forward, you will need to connect with an audience and turn them into raving fans.

CHAP STICK MARKETING

There’s nothing wrong with a little positive influence to get the creative gears going.

FLIP OR FLOP

Have you ever been in the midst of a project that was steadily losing its luster? Remember these 3 keys.

CH, CH, CH, CHANGES

Here are a few tips to consider during a location transition.

IF YOU GOT IT, BLOG IT

There may be over 160 million voices in the blogosphere, but we still haven’t heard yours.

WHEN TO CREATE A CAMPAIGN

There’s a balance in keeping people’s attention and keeping the message fresh.

FOUR REASONS YOUR WEBSITE WILL TAKE LONGER

Web sites are always a learning experience.

7 DEADLY CREATIVE SINS

A creative sin isn’t just using comic sans; it’s all of the below (and more, I’m sure).

BRANDING YOUR SPACE

Branding your space, your office and vehicles, is a way for you to extend your brand to your team and clients.

BRAND YOUR GUTSY

Branding your Gutsy is a deep and powerful message. It goes beyond the creation of a logo or a website.

BRANDING ROI

“What is my return on investing in branding?” is a common question we are asked.

LESS IS MORE.

You don’t need a lot where a little would do. When it comes to your brand, less is more.

OUT WITH THE OLD. IN WITH THE NEW.

This is a perfect time to think about your 2017 marketing.

6 TOP DESIGN TRENDS OF 2016

Top design trends that you should ask your designer about during your next meeting.

THIS IS AMAZING (THIS IS CRAP).

When developing a brand, whether it is the concept, the look and feel or the logo, there is a typical creative process everyone seems to go through.

LANDING THE JOB YOU WANT

Being the most recent graduate and designer at Worx, the month of May is all too familiar. From one recent creative nomad to another, good luck and keep hustling.

FOUR STORIES DOWN

How can you dig deeper into your business? How can you lay a more solid foundation for yourself and your team? Opportunities can only stand tall on top of the solid foundation you have built. Work together. Communicate. Visualize both with yourself and as a team. If you feel like you’re digging in the trenches, good.

FACE TATTOOS ARE NEVER A GOOD IDEA

What exactly is the face of your business? Often the first impression of your brand’s face is your logo. However, sometimes the first thing an individual may actually notice is an overt campaign. Van wrap. Uniforms. Packaging. A commercial. Your tagline. The more you interact with your audience, the more chances you have of getting in their face and making your brand’s face a remarkable identifying tool.

PRINT IS ALIVE

Print stands out from all the pixels, and both baby boomers and millennials alike can appreciate the craft. There are many reasons to fuse print into your company’s marketing and here’s why…

DEFINING YOUR CORE BUCKETS

Oftentimes when companies market themselves or choose what type of content they want to put on social media, their website or in ads, they’re overwhelmed by what they want to say. Do we talk about services? Do we talk about trends in the industry? Should we or should we not share that company picnic photo? The amount of information that passes through our business doors every day is incredible. But what is right to promote?

ONE WORD. FOCUS.

If some professionals (like tattoo artists or doctors) aren’t able to multitask, why do we ask ourselves to every day? Just in writing this blog, I’ve had about six opportunities to stop. The ding, the random memory, the feeling that I need to do 100 things at once. We’re putting our foot down and saying no more. We’ve adopted a word of the year at Worx, and it’s FOCUS.

BIG FISH

With over 400 million users to date, LinkedIn is the largest professional network on the internet and is surely a handy tool to promote your skills and business online, but in such a large pond how do you stand out? Who are you? Let’s explore some simple steps that you can take today to become a big fish.

WHAT TO EXPECT WHEN COLLABORATING WITH A COPYWRITER.

If you’re reading this, Welcome to Worx Graphic Design! If you received this via email, we set it up for you to read this from start to finish (but then again we’ve probably already kicked off the kickoff meeting – see the third bullet point). If you found us online, you have excellent taste in 1) Copywriters, 2) Branding Teams.

THE BUTCHER BABE

Whatever it is, if it doesn’t align with your personal brand, it doesn’t have to be part of you or your part of it. A personal brand is no different than a company brand. It has to be consistent, remaining cohesive wherever you go.

OTHER SIDE OF THE MIC

I often get hung up on how things are not going fast enough or what the next goal is. But when I take the time to reflect, I realize just how quickly those goals have come to life. It’s kind of like being a parent. Your child grows up right in front of you, and it’s not until you flip back through the photo album to realize just how much they’ve grown.

THE ART OF SMALL TALK

Humans can be incredibly interesting. Conventions, expos, wedding receptions, award shows, waiting to catch a flight and even daily life situations are all opportunities to practice the art of small talk.

BRANDING ABROAD

Whether we visit your hometown or your home turf whenever we cross borders between our brand and yours, we take the time to learn what makes you tick. Branding abroad – no matter how many miles separate our company and yours – means respecting your customs.

EVOLUTION OF A BRAND

The first time someone comes to your website sees your business card or interacts with you is an opportunity to share who you are, what you do and how it makes a difference. Are those materials positively representing you in a way that makes you feel strong and proud of your business? Do you shy away from sending people to your website? Are you avoiding getting the next run of your business cards printed because they’re outdated?

BAE BRANDING

It takes much hard work to make a brand approachable and keep it alive. While it may seem beautiful, there’s much work that needs to happen in the background. To ensure you can see, hear, read and experience the same in every encounter, we have to check through Before Anyone Else, or in this case, Before Anything Else immune system nourishment.

DON’T BEAT YOURSELF UP

Your progress timeframe may be different than the people you admire or follow. Everyone has had his or her own struggles or setbacks. They may just be a different part of the journey than you are. The progress you make, whether one step or a huge leap, is important and valuable to your success. One day you’ll crack open the figurative business photo album and say, wow, look at how far I’ve come!

VISIT US
22 North Mulberry St.
Hagerstown, MD 21740
240.347.4833
877.850.WORX
hello@worxgd.com
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