Branding is fascinating because it’s the difference between someone spending $20 vs. $200 on a haircut. The same service is being performed, but the company has been positioned to create an experience that people want to be part of.
Many of the businesses that come to us started their brand with this same scenario. As your business evolves, so do you and the visual presence you give your company should too. Here are some signs that it may be time to give your branding and marketing a little extra love by bringing on a team…
How can you dig deeper into your business? How can you lay a more solid foundation for yourself and your team? Opportunities can only stand tall on top of the solid foundation you have built. Work together. Communicate. Visualize both with yourself and as a team. If you feel like you’re digging in the trenches, good.
What exactly is the face of your business? Often the first impression of your brand’s face is your logo. However, sometimes the first thing an individual may actually notice is an overt campaign. Van wrap. Uniforms. Packaging. A commercial. Your tagline. The more you interact with your audience, the more chances you have of getting in their face and making your brand’s face a remarkable identifying tool.
Oftentimes when companies market themselves or choose what type of content they want to put on social media, their website or in ads, they’re overwhelmed by what they want to say. Do we talk about services? Do we talk about trends in the industry? Should we or should we not share that company picnic photo? The amount of information that passes through our business doors every day is incredible. But what is right to promote?
If some professionals (like tattoo artists or doctors) aren’t able to multitask, why do we ask ourselves to every day? Just in writing this blog, I’ve had about six opportunities to stop. The ding, the random memory, the feeling that I need to do 100 things at once. We’re putting our foot down and saying no more. We’ve adopted a word of the year at Worx, and it’s FOCUS.
With over 400 million users to date, LinkedIn is the largest professional network on the internet and is surely a handy tool to promote your skills and business online, but in such a large pond how do you stand out? Who are you? Let’s explore some simple steps that you can take today to become a big fish.
WHAT TO EXPECT WHEN COLLABORATING WITH A COPYWRITER.
If you’re reading this, Welcome to Worx Graphic Design! If you received this via email, we set it up for you to read this from start to finish (but then again we’ve probably already kicked off the kickoff meeting – see the third bullet point). If you found us online, you have excellent taste in 1) Copywriters, 2) Branding Teams.
Whatever it is, if it doesn’t align with your personal brand, it doesn’t have to be part of you or your part of it. A personal brand is no different than a company brand. It has to be consistent, remaining cohesive wherever you go.
I often get hung up on how things are not going fast enough or what the next goal is. But when I take the time to reflect, I realize just how quickly those goals have come to life. It’s kind of like being a parent. Your child grows up right in front of you, and it’s not until you flip back through the photo album to realize just how much they’ve grown.
Humans can be incredibly interesting. Conventions, expos, wedding receptions, award shows, waiting to catch a flight and even daily life situations are all opportunities to practice the art of small talk.
Whether we visit your hometown or your home turf whenever we cross borders between our brand and yours, we take the time to learn what makes you tick. Branding abroad – no matter how many miles separate our company and yours – means respecting your customs.
The first time someone comes to your website sees your business card or interacts with you is an opportunity to share who you are, what you do and how it makes a difference. Are those materials positively representing you in a way that makes you feel strong and proud of your business? Do you shy away from sending people to your website? Are you avoiding getting the next run of your business cards printed because they’re outdated?
It takes much hard work to make a brand approachable and keep it alive. While it may seem beautiful, there’s much work that needs to happen in the background. To ensure you can see, hear, read and experience the same in every encounter, we have to check through Before Anyone Else, or in this case, Before Anything Else immune system nourishment.
Your progress timeframe may be different than the people you admire or follow. Everyone has had his or her own struggles or setbacks. They may just be a different part of the journey than you are. The progress you make, whether one step or a huge leap, is important and valuable to your success. One day you’ll crack open the figurative business photo album and say, wow, look at how far I’ve come!