On this week’s podcast, I open up about something that is pretty uncomfortable for me to talk about. It’s been taunting me for years and just a few weeks ago I decided to own it and share my situation with you.
Branding is fascinating because it’s the difference between someone spending $20 vs. $200 on a haircut. The same service is being performed, but the company has been positioned to create an experience that people want to be part of.
It’s interesting how certain phrases can take someone from smiling to weeping in a matter of seconds. The things we tell ourselves can be brutal and damaging and the emotional scars that unresolved life events have on us are traumatic.
Many of the businesses that come to us started their brand with this same scenario. As your business evolves, so do you and the visual presence you give your company should too. Here are some signs that it may be time to give your branding and marketing a little extra love by bringing on a team…
How can you dig deeper into your business? How can you lay a more solid foundation for yourself and your team? Opportunities can only stand tall on top of the solid foundation you have built. Work together. Communicate. Visualize both with yourself and as a team. If you feel like you’re digging in the trenches, good.
Sometimes life can be unpredictable and it feels like the world is against you. It is ok to ask for help. You don’t always have to be strong. Other people can seem like they have it all together when you don’t even know how to adult. All of these feelings are valid. Julie’s advice: Try to find something funny about what stresses you out the most. When things go wrong – reflect on it and think about what you’ve learned.
When you’re going through a growth spirt, be the visionary that leads the team but also the person who rolls up their sleeves and gets in the trenches with everyone. And most importantly, make the decisions that positively affect the team and your clients in the fastest and most efficient way.
I was sitting at Starbucks. Staring out the window. Listening to some non-descript artist. Out of the corner of my eye, an elderly gentleman played musical chairs. Two tables over. One table over. Standing beside me, slightly bowed over, hand extended toward mine and asking about my heritage.
It was a common question, but his was an uncommon reaction that started a great dialogue.
Make a good honest effort to do good. Make sure you’re eating food and drinking water. Go to bed at a reasonable time. Be present when you’re with someone (put that phone away). The sooner you’re able to accept that you are only one human, the sooner you’ll find peace and happiness. Presence is the best balance you can give yourself and anyone around you.
If some professionals (like tattoo artists or doctors) aren’t able to multitask, why do we ask ourselves to every day? Just in writing this blog, I’ve had about six opportunities to stop. The ding, the random memory, the feeling that I need to do 100 things at once. We’re putting our foot down and saying no more. We’ve adopted a word of the year at Worx, and it’s FOCUS.
How many times have you gone into work, focused on a specific goal and before you know it, the end of the day has come and you haven’t even looked at that goal? Sally needed this. Joe needed that. The phone rang and turned into a 40-minute call. Lunch went long. An emergency request comes in. It’s like playing a game of whack-a-mole while they’re on fire.
Everyone likes to be admired, but some of us have trouble accepting a compliment gracefully. Many of us have been guilty of this. Downplaying or rebuffing the compliment can backfire. Denial, deflection, and self-insults can be insulting to the person that gave you kudos. They could see you as socially awkward, ungrateful or insecure. Not only will you offend the person, but you are downplaying your abilities and your worth.
Whatever it is, if it doesn’t align with your personal brand, it doesn’t have to be part of you or your part of it. A personal brand is no different than a company brand. It has to be consistent, remaining cohesive wherever you go.
I often get hung up on how things are not going fast enough or what the next goal is. But when I take the time to reflect, I realize just how quickly those goals have come to life. It’s kind of like being a parent. Your child grows up right in front of you, and it’s not until you flip back through the photo album to realize just how much they’ve grown.
Humans can be incredibly interesting. Conventions, expos, wedding receptions, award shows, waiting to catch a flight and even daily life situations are all opportunities to practice the art of small talk.
Whether we visit your hometown or your home turf whenever we cross borders between our brand and yours, we take the time to learn what makes you tick. Branding abroad – no matter how many miles separate our company and yours – means respecting your customs.
Anytime you feel a disconnect with your business it’s an opportunity to dig deeper and get in touch with who you really are and how you want people to experience your brand. The beautiful thing about being in business for yourself if you do not have to follow the “business rules.”
Have you ever been afraid of being a fraud, so you hold back just a little bit? You say nothing because you aren’t sure, or you wait to share your idea with a group until you think it is safe. I am no expert, but I feel like everyone has been in this mindset at least once.
Success isn’t something you simply fall into, success comes with patience, dedication, and consistency. Ultimately, however, we are directly responsible for what happens in our lives. There are ways which we can be proactive, starting with our changing perspective. Successful people go against the grain and often combat pessimism with optimism and instead of embracing excuses, embrace solutions. The trick is to take action.
The first time someone comes to your website sees your business card or interacts with you is an opportunity to share who you are, what you do and how it makes a difference. Are those materials positively representing you in a way that makes you feel strong and proud of your business? Do you shy away from sending people to your website? Are you avoiding getting the next run of your business cards printed because they’re outdated?
It takes much hard work to make a brand approachable and keep it alive. While it may seem beautiful, there’s much work that needs to happen in the background. To ensure you can see, hear, read and experience the same in every encounter, we have to check through Before Anyone Else, or in this case, Before Anything Else immune system nourishment.
Your progress timeframe may be different than the people you admire or follow. Everyone has had his or her own struggles or setbacks. They may just be a different part of the journey than you are. The progress you make, whether one step or a huge leap, is important and valuable to your success. One day you’ll crack open the figurative business photo album and say, wow, look at how far I’ve come!
Company culture is the direct influence on how smoothly the ship is sailing. Effects derived from poor company culture are often missed deadlines, negative employee body language, tension, lack of ambition and static routine. If a company is not happy, it will reflect in many aspects of the workplace, unfortunately, and most crucially the clients. Your company culture IS your brand.