On this week’s podcast, I open up about something that is pretty uncomfortable for me to talk about. It’s been taunting me for years and just a few weeks ago I decided to own it and share my situation with you.
Branding is fascinating because it’s the difference between someone spending $20 vs. $200 on a haircut. The same service is being performed, but the company has been positioned to create an experience that people want to be part of.
It’s interesting how certain phrases can take someone from smiling to weeping in a matter of seconds. The things we tell ourselves can be brutal and damaging and the emotional scars that unresolved life events have on us are traumatic.
How can you dig deeper into your business? How can you lay a more solid foundation for yourself and your team? Opportunities can only stand tall on top of the solid foundation you have built. Work together. Communicate. Visualize both with yourself and as a team. If you feel like you’re digging in the trenches, good.
JUST WHEN I THINK I CAN’T DO IT ANYMORE, I DO IT AGAIN.
I’ve accepted that when the going gets tough, were usually on the verge of something incredible. It’s usually the universes way of asking, “Are you ready to grow, and how dedicated are you to doing it?” Coming out on the other side of whatever challenge you’re facing is the most incredible feeling as an entrepreneur. Not only did you get through it, but you proved to yourself that you’re resilient.
When you’re going through a growth spirt, be the visionary that leads the team but also the person who rolls up their sleeves and gets in the trenches with everyone. And most importantly, make the decisions that positively affect the team and your clients in the fastest and most efficient way.
Oftentimes when companies market themselves or choose what type of content they want to put on social media, their website or in ads, they’re overwhelmed by what they want to say. Do we talk about services? Do we talk about trends in the industry? Should we or should we not share that company picnic photo? The amount of information that passes through our business doors every day is incredible. But what is right to promote?
Make a good honest effort to do good. Make sure you’re eating food and drinking water. Go to bed at a reasonable time. Be present when you’re with someone (put that phone away). The sooner you’re able to accept that you are only one human, the sooner you’ll find peace and happiness. Presence is the best balance you can give yourself and anyone around you.
With over 400 million users to date, LinkedIn is the largest professional network on the internet and is surely a handy tool to promote your skills and business online, but in such a large pond how do you stand out? Who are you? Let’s explore some simple steps that you can take today to become a big fish.
How many times have you gone into work, focused on a specific goal and before you know it, the end of the day has come and you haven’t even looked at that goal? Sally needed this. Joe needed that. The phone rang and turned into a 40-minute call. Lunch went long. An emergency request comes in. It’s like playing a game of whack-a-mole while they’re on fire.
I often get hung up on how things are not going fast enough or what the next goal is. But when I take the time to reflect, I realize just how quickly those goals have come to life. It’s kind of like being a parent. Your child grows up right in front of you, and it’s not until you flip back through the photo album to realize just how much they’ve grown.
Anytime you feel a disconnect with your business it’s an opportunity to dig deeper and get in touch with who you really are and how you want people to experience your brand. The beautiful thing about being in business for yourself if you do not have to follow the “business rules.”
Have you ever been afraid of being a fraud, so you hold back just a little bit? You say nothing because you aren’t sure, or you wait to share your idea with a group until you think it is safe. I am no expert, but I feel like everyone has been in this mindset at least once.
The first time someone comes to your website sees your business card or interacts with you is an opportunity to share who you are, what you do and how it makes a difference. Are those materials positively representing you in a way that makes you feel strong and proud of your business? Do you shy away from sending people to your website? Are you avoiding getting the next run of your business cards printed because they’re outdated?
Your progress timeframe may be different than the people you admire or follow. Everyone has had his or her own struggles or setbacks. They may just be a different part of the journey than you are. The progress you make, whether one step or a huge leap, is important and valuable to your success. One day you’ll crack open the figurative business photo album and say, wow, look at how far I’ve come!
Most entrepreneurs aren’t in it for the dollars. If you are willing to take a risk, have a good reason why. Find that one thing that excites you and turn any discomfort into motivation to keep your dream in motion. Doing so leaves you open to the critics, open to the risks, and open to self-doubt. That’s OK.
Company culture is the direct influence on how smoothly the ship is sailing. Effects derived from poor company culture are often missed deadlines, negative employee body language, tension, lack of ambition and static routine. If a company is not happy, it will reflect in many aspects of the workplace, unfortunately, and most crucially the clients. Your company culture IS your brand.