By Amber Buhrman  |  December 6, 2016


You don’t need a lot where little would do.

Lately, I have been on a Konmari kick at home. For those of you who aren’t familiar – Konmari refers to the method of international organizational sensation Marie Kondo, author of the book “The Life-Changing Magic of Tidying Up.” Category by category, she advises clients to go through their possessions, gathering and piling them all in one space, then physically touching each one and asking the question, “Does this spark joy?”. The entire experience is life-changing because it forces you to take a step back and be honest with yourself about what is really there. If you are in denial about how many clothes you actually own – you may be in for a surprise.

The life changing magic of tidying up         KonMari

After going through this process, I have asked myself if there are other areas of my life that could be simplified. In many areas of work and life, I have come to find that quality beats out quantity every time. It is far better for a restaurant to offer a few items on their menu that they do really well, rather than an expansive and confusing mess of options that overwhelm. The same concept can be applied far and wide to almost any scenario.

When it comes to your brand, less is more. Fewer services, fewer clients, less content, less clutter. Oftentimes people come to us that have been in business for a long time, they have been doing everything in-house and have less time to focus on what they do really well – which is why they started a business in the first place. Taking more off your plate, offering fewer options to clients and putting your focus on fewer things (and doing those things really well) will help you accomplish more. Why? Because you will be focusing on what is important, investing yourself in a vision that moves and inspires you.

What is the Konmari Method?